For anyone in charge of marketing a business, product, person, or idea; the concept of incorporating Social Media into your
business model has undoubtedly been discussed (if not already in place). But, as decision makers and marketing teams are quickly finding out,
once you "Go Social" you have only taken a small step in developing an online presense so critical in the current web-driven world.
Online tools are amazing, but the most critical step is unfortunately often left to become a "What do we do?" or "What are we doing wrong?"
moment. The critical step often missed is the need to ensure you, your business, product, or idea does not just "Go Social", but instead
is truly "Being Social."
At Sun MediaWorks we have built our business and services around the belief that Social Media Integration isn't necessarily about
online tools, gadgets, and tricks (although we love the tools, gadgets, and tricks too!!), but instead true Social Media Integration becomes
a culture, an attitude, and a sustainable model for many years to come. |
